PUBLICATIONS


The Six Sigma Way: Powerful and Smarter Solutions for Sustained Business Success

Khalid Hasan PhD

Today we are not that interested to know “How to succeed in business?” rather “How do we sustain and stay successful in the competitive world of business?” The business entrepreneurs desperately keen to know about it from the market researchers and business leaders. The 30-second elevator speech from a BPI Black Belt would be “Follow the Six Sigma way – a powerful strategy for changing business performance and sustaining success.”

[Detail Report]


The Overlooked Half of the Research Business

AL RIES

There are two types of research: (1) Future research that tries to nd out what consumers are likely to do, and (2) Past research that nds out what consumers already have done.
Naturally, the research industry is almost totally focused on the future. at’s where the money is. Companies are willing to spend huge amounts to get the answers to what products to launch at what prices in what markets..

[Detail Report]



The Magic Word
Pretium

Hermann Simon

On a recent trip to Rome I visited the Colosseum. I was once again amazed at the astounding skills of the Romans. Shortly therea er, I came across further evidence of the intellect. Although I learned Latin in school, I had forgotten the Latin word for price. ..

[Detail Report]

Social Marketing of Sprinkles: From Formative Research
to Marketing Reality

Stanley H Zlotkin PhD
Khalid Hasan PhD

Iron deficiency is the world's most common yet preventable nutritional problem. Though largely eradicated from the developed countries, more than 750 million children in the developing countries still have iron deficiency anemia. Iron deficiency anemia (IDA) is a condition, in which the body has lower levels of healthy red blood cells because of in adequate iron in the body. The main causes of iron deficiency are poor absorption of iron (vitamin C aides in iron absorption), inadequate daily intake of iron, pregnancy, growth spurts and blood loss due to heavy periods or internal bleeding.

[Detail Report]


Building Bridges: Bangladeshi Diaspora in Canada

Khalid Hasan PhD

Millions of Bangladeshis are now in different countries; known as NRBs (non-resident Bangladeshis) or diasporas or immigrants or citizens. By now, there are 2nd or 3rd generations of diasporas living in different host countries. In the tone of Shakespeare, can’t we say “what’s in a name?” - definitely they are variously seen as one of the major sources of human capital, financial flows, transfer of trade and technology, economic opportunities, political support, and ambassadors of the home country. However, they are popularly known as “Diaspora” or NRBs. Countries like India, Israel and China aggressively using their diasporas in grabbing political and economic leadership globally.

[Detail Report]


An exclusive interview with Professor Philip Kotler

Interviewer: Khalid Hasan Ph.D.

Philip Kotler – An emblematic name in modern marketing! He doesn’t need introduction, yet we feelpride to reprise that not only he authored over 55 books and many articles, he is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, been consultant to many big corporate giants but an eminent and most sought speaker in today’s competitive era. He has enlightened the way to create a better world through marketing for generations to come. It will take another century or more to witness another Kotler, an all time Marketing Guru!

[Detail Report]


Marketing Good

JEFF FRENCH

This paper argues that one of the most powerful emerging technologies for combining new understandings from a variety of fi elds about how to bring about social good is the discipline of Social Marketing. However there remains a serious underutilization and misinterpretation of what Social Marketing is and what it can contribute to public sector policy and strategy development which needs to be addressed. Th e paper also explores what applying Social Marketing principles strategically as a core component of all social policy would mean for government policy development and citizen.

[Detail Report]


From the Field: Planting Seeds of Empowerment

JEFF RAYMAN

For the past seven years, my wife Rita and I have been working with subsistence farmers in Rwanda, Uganda , and the Eastern Democratic Republic of Congo. Rita and I are not farmers. We are urbanites raised in Toronto Canada. Both of us grew up in challenging economic circumstances. Rita’s parents were Hungarian refugees, who escaped the communists in 1956. Her father worked three jobs to support the family while her mother cleaned houses and worked as a bank teller.

[Detail Report]


Opinion Polls and their Credibility
Learning from Mistakes

Khalid Hasan PhD

If the polling profession had been correct all the time then Hillary Clinton would be President, there would be no Brexit, and we would all be eating Frankenberry Crunch for breakfast. It is becoming a “big headache” for all voters and citizens to decide which opinion poll to believe. For the political parties which pay for them. Candidates are completely confused. Even Hillary Clinton and Donald Trump too! Pollsters are becoming a “laughing stock.” People tend now increasingly to reject poll data or any research fi ndings inconsistent with what they “believe” to be the real situation.

[Detail Report]


Contradiction or Paradox: Poverty and Inequality and How to Tell

OWEN LIPPERT

Global poverty has lessened over the last fi ft y years. During the same period inequality some argue has risen sharply. Do those two trends pose a contradiction, or at least a paradox? Th at depends on which numbers you use and how you compute them. Small diff erences can lead to widely divergent conclusions, carrying opposing policy choices. Th ough this particular poverty and inequality debate largely involves economists, public opinion research professionals have something to contribute.

[Detail Report]


Emotions and Trust in Marketing

SALVA LÓPEZ

Let’s start with the Emotions. Consumer behavior has been analyzed from a wide range of perspectives: anthropology,psychology, psychiatry, sociology,economics, and so on. From classical statistical approaches to medical approaches based on electroencephalograms and other modern methodologies that are now encompassed within of neuromarketing research, it all helps to understand how they behave and also why ..

[Detail Report]


Attaining Global Standards in our Universities

SYED SAAD ANDALEEB

Universities are change-makers of change-makers, reforming, enlightening, galvanizing, and oft en creating entirely new worlds. With wisdom and energy (the WE factor) they are beacons that radiate light to the far outreaches of human endeavors to help push the limits of knowledge. Deep in their spirit of discovery, minds bloom, hearts throb, souls stir. That is one picture of the ideal university

[Detail Report]

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