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Al Ries

Al Ries

Author and Father of Positioning Concept
Chairman of Ries & Ries, USA

Al Ries is the Chairman of Ries & Ries, focusing consultants. He is the father of the Positioning concept and a member of the Marketing Hall of Fame. He has written 10 books on the subject of marketing, including the key text “Focus.” He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is crediting with coining the term “positioning” as related to the field of marketing and authored Positioning: The Battle For Your Mind, an industry standard on the subject.

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