Professor Russell Belk is currently Professor of Marketing and Kraft Foods Canada Chair in Marketing at the Schulich School of Business, York University in Toronto, Canada and holds honorary professorships in North America, Europe, Asia, and Australia. His work is often cultural, qualitative, and visual. He is past president of the International Association of Marketing and Development and is a fellow and past president of the Association for Consumer Research. He initiated the Consumer Behavior Odyssey, the Association for Consumer Research Film Festival, and the Consumer Culture Theory Conference. His awards include the Paul D. Converse Award, the Society of Marketing Advances Distinguished Marketing Scholar Award, and the Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research. His research involves the meanings of possessions, collecting, gift-giving, materialism, sharing, and global consumer culture.
He has published approximately 550 articles, books, chapters, and videos. Most recently he co-wrote or co-edited the books: Qualitative Consumer and Marketing Research (2013), Research in Consumer Behavior (2012), Consumer Culture Theory (2013), The Routledge Companion to Digital Consumption (2013), and The Routledge Companion to Identity and Consumption (2013). A 10-volume edited set of his works with comments is being published by Sage.