Philip Kotler – An emblematic name in modern marketing! He doesn’t need introduction, yet we feelpride to reprise that not only he authored over 55 books and many articles, he is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, been consultant to many big corporate giants but an eminent and most sought speaker in today’s competitive era. He has enlightened the way to create a better world through marketing for generations to come. It will take another century or more to witness another Kotler, an all time Marketing Guru!