Research Review 2021
Publications Research Review 2021 ResInt has emerged as a unique research organization delivering custom research to meet clients’ specifc needs. With global experience, we operate in most of the nations in Asia and North America, and we are growing. We stand out because the core team includes some of the most highly..
Attaining Global Standards in our Universities
Publications Attaining Global Standards in our Universities Universities are change-makers of change-makers, reforming, enlightening, galvanizing, and oft en creating entirely new worlds. With wisdom and energy (the WE factor) they are beacons that radiate light to the far outreaches of human endeavors to help push the limits of knowledge. Deep in their spirit of discovery, […]
Emotions and Trust in Marketing
Publications Emotions and Trust in Marketing Let’s start with the Emotions. Consumer behavior has been analyzed from a wide range of perspectives: anthropology,psychology, psychiatry, sociology,economics, and so on. From classical statistical approaches to medical approaches based on electroencephalograms and other modern methodologies that are now encompassed within of neuromarketing research, it all helps to understand […]
Contradiction or Paradox: Poverty and Inequality and How to Tell
Publications Contradiction or Paradox: Poverty and Inequality and How to Tell Global poverty has lessened over the last fi ft y years. During the same period inequality some argue has risen sharply. Do those two trends pose a contradiction, or at least a paradox? Th at depends on which numbers you use and how you […]
Opinion Polls and their Credibility Learning from Mistakes
Publications Opinion Polls and their Credibility Learning from Mistakes If the polling profession had been correct all the time then Hillary Clinton would be President, there would be no Brexit, and we would all be eating Frankenberry Crunch for breakfast. It is becoming a “big headache” for all voters and citizens to decide which opinion […]
From the Field: Planting Seeds of Empowerment
Publications Marketing Good For the past seven years, my wife Rita and I have been working with subsistence farmers in Rwanda, Uganda , and the Eastern Democratic Republic of Congo. Rita and I are not farmers. We are urbanites raised in Toronto Canada. Both of us grew up in challenging economic circumstances. Rita’s parents were […]
Marketing Good
Publications Marketing Good This paper argues that one of the most powerful emerging technologies for combining new understandings from a variety of fi elds about how to bring about social good is the discipline of Social Marketing. However there remains a serious underutilization and misinterpretation of what Social Marketing is and what it can contribute […]
An exclusive interview with Professor Philip Kotler
Publications An exclusive interview with Professor Philip Kotler Philip Kotler – An emblematic name in modern marketing! He doesn’t need introduction, yet we feelpride to reprise that not only he authored over 55 books and many articles, he is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management […]
Building Bridges: Bangladeshi Diaspora in Canada
Publications Building Bridges: Bangladeshi Diaspora in Canada Millions of Bangladeshis are now in different countries; known as NRBs (non-resident Bangladeshis) or diasporas or immigrants or citizens. By now, there are 2nd or 3rd generations of diasporas living in different host countries. In the tone of Shakespeare, can’t we say “what’s in a name?” – definitely […]
Social Marketing of Sprinkles: From Formative Research to Marketing Reality
Publications Social Marketing of Sprinkles: From Formative Research to Marketing Reality Stanley H Zlotkin PhD, Khalid Hasan PhD On a recent trip to Rome I visited the Colosseum. I was once again amazed at the astounding skills of the Romans. Shortly therea er, I came across further evidence of the intellect. Although I learned Latin […]
